The Emilio Pucci label was founded in 1947 and is well known for the way it embraces kaleidoscopic print and bright colors season after season. The label's prints are so famous that they are simply referred to as 'Pucci prints' and have attracted celebrity fans from Marilyn Monroe to Kate Moss. The line of beachwear from Pucci is covered with Pucci prints, from the bright cover-ups through to the one-pieces. Triangle bikinis, full-length kaftans, halterneck one-pieces and plunge swimsuits are all part of the brightly colored line, as well as knitted swimsuits in tribal designs, sarongs and beach towels too.