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The now iconic kaleidoscopic prints became the Pucci trademark, and the label expanded enormously, creating everything from swimwear to kaftans, dresses and accessories. In 2015, Massimo Giorgetti took over as creative director and continues to remain true to the Italian label's penchant for irreverent, joyful prints and bold color.

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The now iconic kaleidoscopic prints became the Pucci trademark, and the label expanded enormously, creating everything from swimwear to kaftans, dresses and accessories. In 2015, Massimo Giorgetti took over as creative director and continues to remain true to the Italian label's penchant for irreverent, joyful prints and bold color.

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