Founded in Japan in 1990, Blue Blue Japan is a contemporary label renowned for a love of the indigo color and denim craftsmanship. Emanating authenticity, Blue Blue Japan makes indigo-dyed products unlike most clothing in the fashion industry. The art of dying is centrally important to the brand's direction, with pure organic indigo used to achieve a subtle fading effect. Give modern wardrobes renewed direction with Blue Blue Japan clothing. From boxy shirt dresses to printed T-shirts, these pieces are ideal for elevating your everyday aesthetic.