Bebe is widely regarded as the go-to name for chic, contemporary fashion. Founder Manny Mashouf opened the brand's first boutique in San Francisco in 1976, offering confident, sexy, modern women a sensual and sophisticated style. More than 35 years later, Bebe has firmly established itself in the fashion industry as one of the world's top retails. Finished with fabulous upscale details, Bebe bags are innately luxurious and fantastically directional. Bright colors, chain details, adornments and versatile silhouettes lend themselves to a bold finish while staying true to an essential adaptability.