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Its name taken from the French phrase 'bon chic, bon genre,' and the name of its founding designer, Los Angeles-based designer Max Aria, BCBGMAXARIA combines the sophistication of the French with the 'American spirit' to create its elegant yet wearable occasion wear. Since it was founded in the 90s, it has become a staple name of Hollywood's A-list, with Angelina Jolie, Eva Mendes and Rachel Bilson wearing the label's designs. Using luxurious fabrics, the label's clothing evokes a sense of effortless glamour. See this in its cardigans, the selection ranging from printed wraps to boleros in faux-leather and fur.