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Bloomingdale's
$69 Sold out
Bloomingdale's

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Bridging the gap between classic styling and contemporary design, BCBGeneration is the younger sister line of BCBGMAXAZRIA, launched in 2009. With a focus on youthful, contemporary fashion, the label is known for its ready-to-wear, accessories and footwear which combine European Sophistication with American cool. From statement printed canvas watches to classic leather styles updated with sporty dials, look to BCBGeneration for your next watch. With colorful and unique designs, these distinctive timepieces will offset everyday looks.