Founded in 1945 by Pierre Balmain, the French label has undergone a modern renaissance, acquiring a fresh insouciancewith with an undercurrent of rock-chic glamour. Under the direction of Creative Director Olivier Rousteing, who was named as the label's designer in 2011, Balmain has successfully carved out a confident style, staying true to the house's couture influences. Incorporating the brand's well-known expertise with tailoring, each piece is exquisitely crafted with a modern edge. Pierre Balmain stressed that his first objective was to "always dress women in the right look for the right moment". The label's knitwear expertly balances texture with design, perfect for mastering the effortless cool of Parisian style.