Los Angeles label AMO takes its name from the Latin root word for love and this perfectly translates to its own feelings toward denim. Founded with the aim to create the ultimate pair of jeans, the label delivers classic but modern styles that offer fit, comfort and plenty of style. Creating the kind of denim that just gets better with every wear, this is one label that every woman needs in her life. Add a pair of AMO pants to your closet. Ranging from army pants and cocktail pants in bold prints, to the trademark denim, these won’t disappoint.