Los Angeles-based label AMO is the work of friends Kelly Urban and Misty Zollars. With a focus on high quality denim that is made to last a lifetime and improve with wear, AMO clothing has everything your off-duty closet needs. Alongside the five key jeans styles, don't miss the sought-after range of skirts, dresses, T-shirts and knits. Expect relaxed feminine silhouettes, a vibrant color palette and pretty details. Keep an eye out for the label's characteristically eye-catching prints featuring topical floral and animal-print motifs.