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American Apparel was established in 1989 and has made a name for itself as a hipster brand offering everything from dresses through to beachwear. It's perhaps best known for its block color T-shirts and other basics, such as underwear and knits, but in recent years the brand has expanded into more complex lines. The range of beachwear from American Apparel is exciting and stylish, from metallic one-pieces to patterned bandeau bikinis, contrast color triangle bikinis and swimsuits in a broad range of different colors and prints. Zebra print, stars and stripes, lemon and watermelon prints and bright, juicy colors ensure the range has mass appeal.