Australian brand 2xu designs clothing and accessories that are intended to enhance human active performance. The label's ethos is built on innovation, research and using the latest technology and advanced fabrics to create its designs. Everything from socks and shorts through to wet suits has been crafted with the human body in mind, the way it moves, how it responds and what it needs to improve. This is the ultimate active brand for those looking for sporting style, from cycling apparel through to running gear. The brand has a broad cross section of fans that includes both professional athletes and weekend warriors.