The Lyst 10
Welcome to The Lyst 10, our weekly edit for the fashion fluent brought to you by Lyst’s fashion intelligence team.
Uniquely positioned at the center of the fashion ecosystem, we combine supply and demand data, which gives us unprecedented insights into what’s trending.
Every week, we curate a list of our quickest risers to provide you with the top ten trending products in real-time. The result? It’s like having a fashion insider whispering the next big things in your ear.
This week’s palette delicately balances the warmth and coolness seen across fall fashion trends.
With neutrals, texture plays a key role in transforming simple creams and beiges into intriguing style statements. Searches for Fear of God’s suede shell bag increased by 28% in September, with the bone color generating the most purchase intents. Sheepskin-like shearling pieces gain momentum every year around these cooling months, and this year, they increased by 146% quarter-on-quarter in consumer demand. Boden’s gilet has generated an 181% week-on-week increase in engagement, proving itself as a go-to option for layering. Effortlessly adding structure, blazers also offer depth and dimension to an outfit, with The Frankie Shop’s taupe Gelso blazer growing in demand by 29% in October.
Meanwhile, cream and beige knitwear creates a versatile and timeless foundation for any outfit. Demand for &Daughter’s sand-colored turtleneck spiked last week, up 563% from the week prior, while Cos’s viral cashmere sweater was our most interacted with knitwear piece across both mens and womens. In menswear, searches for brown loafers are up 9% year-on-year in 2024, peaking on Lyst in the first two weeks of October.
As the newest neutral, burgundy adds a level of sophistication to any outfit. With the red hue trending across a variety of brands and categories, Jimmy Choo’s Cinch M stands out amongst the crowd, up 746% month-on-month in product engagement.
A long-standing staple, gray jackets have been trending across Lyst, up 29% year-on-year in September. Brunello Cucinelli is leading the charge in the menswear department, up 60% month-on-month in demand, while ethical brand Quince is our quickest mover in womenswear, with searches increasing 90% last week.
Denim is having a particularly prominent year on Lyst. Due to cowboycore influences seen at the likes of Ganni and Louis Vuitton, as well as a ‘90s revival, 2024 has seen a resurgence in the Candian tuxedo and vintage-inspired cuts. With consumers embracing multifunctional and long-lasting aesthetics, jeans such as Mother’s The Hustler Roller Sneak — the quickest-moving denim item on Lyst last week — have proven themselves worth the splurge.