Shop 2024's Most-Wanted Fashion Gifts
What makes a great fashion gift? At this most wonderful time of the year, our feeds are flooded with inspiration and shopping advice. But beyond the many gift guides, only Lyst knows which recommendations actually make it from Substack to Santa.
Our Gift Index reveals the products fashion shoppers are really wanting, wishlisting, and buying this Holiday season. 200 million shoppers can’t be wrong; we’ve analyzed the largest data set in fashion, sourced from 17,000 brands and stores online. While some fail-safe classics trend every year, new categories are emerging as drivers for holiday shopping, alongside the highly-searched and breakout gifting pieces for 2024.
Never Not Hot
Demand for fashion’s established power-brands peaks this time of year, with generous gifters looking for classic luxury items and accessories that have earned their place in fashion history. Consistent search volume year after year makes these iconic pieces certified timeless gifts.
Ones to Watch
Consider this your window to the wishlists of our most discerning, trend-setting shoppers. Our data reveals specific searches for these exact pieces coming from major fashion capitals this month. We predict you’ll see more from these if-you-know-you-know brands next year.
Environmental Innovators
Gift with a clear conscience by supporting our most-wanted ethical labels, making innovative pieces designed with environmental impact in mind.
The New Contenders
This year, we’ve watched specialist sporting apparel brands gain ground on the legacy leaders. Whether you’re gifting a pilates princess or an outdoor enthusiast, these are the most-wanted practical pieces combining elite form and function. Catch them now before they sell out in January.
The World’s Most Wanted
Is there such a thing as a fail-safe fashion gift? If so, it’s here. According to your wishlists, these are the wildly popular, universally loved pieces you definitely won’t regret leaving under their Christmas tree this year — just check they don’t own them already.