IRO Clothing for Women

Founded in 2004 by French brothers Arik and Laurent Britton, luxe fashion brand IRO sees classic Parisian chic meet New York street style with a line of casual ready-to-wear, denim and accessories. With an emphasis on separates that are infused with a feminine vibe, the label has become known for its reworking of staple pieces, creating a range of edgy and instantly covetable clothing that exudes effortless cool. Think biker jackets in pastel shades, frayed cropped knits and distressed sweats made with a pre-worn effect. Sleek, simple and directional, IRO is a go-to name for amped up essentials.