YMC

When Fraser Moss and Jimmy Collins were inspired to name their newly formed clothing brand after a quote from industrial designer Raymond Loewy, 'you must create your own style', in 1995, little did the designers and founders of YMC (You Must Create) know that this motto would become the philosophy that underpinned everything they would come to create and build. After 15 years, YMC are now one of the premier creators of British modernism in fashion, with an understated, wearable range that defies generations, eschews fleeting trends and aims to be truly timeless in a world where fashion is still, all too often, transient. Browse and shop the full range of Women's YMC Clothing, Shoes, Accessories and Handbags as well as Men's Clothing, Men's Shoes, Men's Accessories and Men's Bags.