Founded by Fraser Moss and Jimmy Collins in 1995, the driving force behind YMC (You Must Create) is the belief that we must all create this own style through timeless and reworked traditional items. The popular British brand is famed for modern and functional clothing with an understated finish. YMC clothing collections are chic and directional, boasting clean lines, strong tailoring and feminine silhouettes. This range features pants, flattering dresses, shirts, jackets and tops to pair seamlessly with all contemporary wardrobes. Vibrant hues and prints refresh key pieces.