Unreal Fur

Pioneering Australian label Unreal Fur is the go-to destination for sumptuous faux-fur outwear in beautiful designs. Founded in 2012, Unreal Fur creates cruelty-free clothing that causes people to seriously question the price of fur for fashion.

Unreal Fur delivers incredible colours and textures that look and feel amazing and leave you with a clear conscience. Available worldwide, the brand has taken the fashion world by storm, getting people to think twice about animal cruelty. For as Karl Lagerfeld once said “You cannot fake chic, but you can be chic and fake fur”.