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Obvious Basic

With a family heritage in knitwear, Obvious Basic was launched in 2011 after Vavassori and his brother Roberto took over their parents’ mill that originally opened in 1962. With a focus on made in Italy design, Obvious Basic makes classic pieces such as T-shirts, jeans, trousers, polo shirts and jumpers with a touch of irony.

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With a family heritage in knitwear, Obvious Basic was launched in 2011 after Vavassori and his brother Roberto took over their parents’ mill that originally opened in 1962. With a focus on made in Italy design, Obvious Basic makes classic pieces such as T-shirts, jeans, trousers, polo shirts and jumpers with a touch of irony.