Baja East

Launched in 2013, Baja East is a unique unisex label from New York designers Scott Studenberg and John Targon. Specialising in what they’ve dubbed as loose luxury, the designers blend a laid-back, west coast ease with a dramatic city feel – the result is wearable pieces that are as much at home on the beach as they are at a city cocktail bar. Today, you’ll find a line of soft, flowing dresses, lightweight cotton separates and ultra-luxe beachwear with an elegant feel. A neutral colour palette forms a base, while each collection nods to seasonal trends with playful prints and cool, contemporary cuts.