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In 1908, Converse started an independent rubber shoe company; it wasn’t until a decade later, when basketball player Chuck Taylor joined the company that the brand became universally popular and the All Star sneaker was born.

The iconic shoe soon became the go-to choice of sports stars, artists and musicians alike, and to this day is a part of the uniform of daily life. The All Star still remains Converse’s key style, while apparel and accessories collections now sit alongside its sneakers to offer a full lifestyle range.