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April 2025

Lyst to be Acquired by ZOZO, Transforming the Future of Fashion Discovery through AI and Technology

London, UK and Chiba, Japan – 9th April 2025, 7.30AM BST
LYST Ltd ("Lyst"), a leading global fashion shopping platform, today announces it has entered into a definitive agreement to be acquired by ZOZO, Inc. ("ZOZO"), which operates the leading fashion e-commerce platform in Japan, for $154m. Following the acquisition, Lyst will become a wholly owned subsidiary of ZOZO. Together, ZOZO and Lyst share a vision to transform the online fashion shopping experience by bringing joy back to fashion discovery.
Lyst is a leading global fashion shopping platform, connecting 160 million shoppers annually with 27,000 of the world's best premium and luxury brands and retailers through a powerful, asset-light model. Leveraging one of the largest data sets in fashion, Lyst fuses artificial intelligence with fashion intelligence to create new and immersive ways for shoppers to discover fashion through its app and website. Lyst's unique positioning and perspective, sitting across the entire fashion industry, fuels The Lyst Index, an influential industry benchmark ranking fashion's hottest brands and products every quarter.
ZOZO operates "ZOZOTOWN" the leading fashion e-commerce platform in Japan, serving 12 million customers annually, and providing innovative shopping experiences through its proprietary measurement technologies including ZOZOMAT and ZOZOGLASS. ZOZO also develops and operates services including ZOZOFIT, a 3D body scan technology available in the U.S, outfit-sharing app "WEAR by ZOZO" and more.
The acquisition of Lyst will form the cornerstone of ZOZO's international expansion strategy as the Group further expands its global position. Lyst's strong footprint across the US, UK and Europe is complementary to ZOZO's leading market position in Japan, providing pathways for both companies to expand into new markets.
Lyst's growth strategy will be fully supported by ZOZO, who will invest in accelerating the development of Lyst's cutting-edge AI-driven discovery experience. Lyst will also benefit from ZOZO's technology, including its expertise in lowering barriers to online fashion sales through innovative sizing and fit solutions, helping shoppers to make better choices and reduce returns. Lyst's unique brand authority and intelligence will be further strengthened by leveraging ZOZO's market leadership in Japan.
Lyst CEO Emma McFerran commented:
“This is an exciting moment for Lyst, and a win-win for our fashion ecosystem of shoppers and partners as we move forward as part of ZOZO Group. Our space is evolving fast, and we share a vision with ZOZO to build a better, brighter future for the industry, using AI and technology. With ZOZO’s scale, expertise and support, Lyst will be in an even stronger position to reimagine fashion discovery online.”
Commenting on the deal, ZOZO Executive Director, Utahiro Inui said:
“Lyst has built an exceptional platform that aligns perfectly with our vision of creating more inspiring, joyful shopping experiences. Lyst’s industry credibility and unique brand voice, coupled with market-leading technology and scale, means they are uniquely positioned to redefine the space. Together, we will transform the future of fashion shopping online, as part of our ambition to “Inspire the world. Deliver joy every day.”
The acquisition is expected to complete before the end of April 2025. Following the acquisition, Lyst will continue to operate as a standalone business based in London, with Emma McFerran continuing as CEO.
Rothschild & Co acted as financial advisor to Lyst.
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