The impact of coronavirus was felt sharply throughout the quarter, although consumer confidence started to return in the final months with the lifting of lockdown restrictions in some markets.

If 2019 ended on a note of optimism for the coming decade, the events of 2020’s first quarter quickly put a damper on it.

For many brands, Q4 was a moment for announcing sustainability and brand purpose activities.

What does it take to become one of the 20 hottest fashion brands in the world?

The two trailblazing women were the driving forces behind the most powerful fashion brand moments of the year so far.

It was a turbulent first quarter for the fashion industry, reflective of the global political and cultural tensions affecting consumer mindsets worldwide.

In the closing quarter of 2018, Gucci reclaimed the top spot in the Index, overtaking Off-White and Balenciaga.

Off-WhiteTM is officially the hottest brand on the planet.