As a reaction to fast-paced fashion and constant drops, brands are using social media as a way to build an engaged community and organise pre-order and made-to-order for their collections.
With this model, brands are offering the opposite of impulse buy: they eliminate overproduction, cut waste and establish a closer relationship with their customers. Shoppers, on the other hand, love the exclusive feel of these limited edition pieces. The pandemic saw surplus inventory and cancelled orders accelerate this trend, and successful young brands such as Telfar, Khaite and House of Sunny are moving more in this direction.
DATA INSIGHTS
Click for more info
DESIGNER STORY
Click for more info
CREATIVE VOICES
Click for more info
DISCOVER MORE
Shop the curated edit
on the Lyst App