NOW MORE THAN EVER, WE WANT CLOTHES TO GIVE US POSITIVE ENERGY AND SPIRITUAL COMFORT
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Clothes could be a great source of solace, even more so if they are consciously made. Spiritually guided, conscious brands are attracting an increasing number of customers, who believe that fashion is a key aspect of intentional living, and ultimately believe that producing clothes that take care of the planet and the people is good karma for us all.
In the past few months there has also been a growing interest for pieces which include healing and energetic materials, specifically crystals. The hashtag #crystaltok has more than 1 billion views on TikTok, and the term ‘high vibrational’ is becoming more common in the fashion industry.
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DESIGNER STORY
Astara
Los Angeles, USA
Former fashion publicist and dancer Mariah K Lyons is the founder of Astara, a shoewear brand that combines sustainably sourced stones with a technology that connects you physically to the planet. Mariah grew up in the mountains in Utah and moved to NY and then LA where she started working in fashion and getting trained in Reiki, Western Herbalism and Yoga. While working for a luxury shoe company she had the inspiration for a healing shoe line that became Astara. The brand’s shoes include sustainable crystals and stones which are cleansed and Reiki-charged with energy, and paired with a metal chip programmed to the 7.83 Hz frequency known as the Schumann Resonance, known as the heartbeat of the earth: a frequency that could help you feel calm, supported and grounded. Astara shoes are handcrafted locally in Los Angeles, and a portion of each purchase goes to grassroots nonprofits promoting conservation and sustainability.