Beyonce’s Vogue cover: Beyonce covers the December issue of British Vogue; in less than 48 hours following its release demand for Adidas x Ivy Park pieces jumped 237%. At the same time searches for Christopher John Rogers increased 20%, while searches for red maxi dresses spiked 101%.
Teddy coats: Since the beginning of October searches for “shearling coats” and “teddy coats” are up 56% and 63% respectively. The most wanted brands at the moment are Stand Studio, Max Mara and & Other Stories, with brown being the most in-demand color.
North Face puffers: Searches for North Face puffer jackets are up 150% month-on-month. Demand for the brand’s Nuptse puffer specifically has been growing since September (+71%), while it has quickly risen at the top of the most viewed products for the brand over the past few weeks.
Luxe loungewear: As more people are preparing to spend more time at home again, global demand for luxury loungewear is growing. This week, searches for the category including the terms “cashmere” and “wool” increased 47% whilst page views for “cashmere lounge pants” grew 28% week-on-week.
Winter whites: White is amongst the fastest rising colors of this season. Searches for white coats alone grew 36% month-on-month whilst demand for white boots increased 12% month-on-month. Chloé’s Betty Rubber boots in white are amongst the top 5 most wanted boots of the month, with page views for them rising 17% month-on-month.