Kamala Harris’ acceptance speech: Within 24 hours following Kamala Harris’ speech, searches for white pantsuits spiked 129% whilst page views for pussy-bow blouses increased 95%. Meanwhile, page views of white womenswear pieces are currently up 35% compared to the previous week.
The Queen’s Gambit: Netflix’s new hit series has been influencing shoppers to look more into chess-inspired fashion. Searches for checked-pattern pieces on Lyst are currently up 43% month-on-month with coats being the most wanted product category. Over the past couple of weeks, page views for coats including the term “checked” increased 21% with Stand Studio’s Nikki faux fur coat being the most sought-after product.
Furry slides: Since the start of November, searches for furry slides have increased 51%, reflecting the continued upswing in demand for comfortable, slip-on footwear. Page views of Birkenstock’s Arizona shearling slides have spiked 77% compared to the week before, while the brand’s Boston clogs are also high in demand with searches for its shearling version growing 42% week-on-week.
Duvet coats: Searches for “duvet coat” are rising quickly and are currently up 34% since the start of the month. Other keywords popular in searches include “maxi down coat”, “duvet jacket” as well as “quilted duvet coat”, with styles by Arket, Totême and Jill Sander being amongst the most wanted at the moment.