Feb 2022
Brown
Everything
My shirt? Brown. My pants? Brown. My shoes? Brown. Behind Josh Wallin’s “monochromatica” TikTok challenge–which is all about styling full-on brown outfits– is the color that many trend researchers believe could become Gen Z’s favorite hue. Brown brings a sense of comfort and fits with the 70s via the 2000s fashion comeback.
Photo: Études F22 
140 million
Views generated by brown fashion-related hashtags on TikTok.
32%
Increase in searches for brown pieces in January, compared to the same time last year.
40%
Spike in searches for brown faux-fur hats a week after Tyler, The Creator wore one at the Louis Vuitton Men’s F/W 2022 show.
Also in the same month
