Selling simple casual shirts for men was an idea Ted Baker had while he was fishing. The inspiration continued to snowball and one year later he opened up his first store in Glasgow in 1988. Since then Ted Baker has become a UK sensation adding lifestyle collections for both men and women also expanding his label overseas where it has seen equal success. The label celebrates a casual relaxed look for the sophisticated elegant person through all of its collections from jumpers and jackets to pants and knitwear. Soft colors reign supreme while floral patterns give a feminine touch and bold solids beam masculinity. An English Ralph Lauren comes to mind when shopping Ted Baker.