With a vision of building a lifestyle brand for the downtown romantic, San Diego-born designer Rebecca Minkoff began designing a small apparel line out of New York City in 2001. She spent the next few years working on the well-received collection until 2005 when Rebecca developed the “Morning After Bag”. The bag became an overnight sensation and she began solely concentrating on developing additional handbag styles to build out her romantically themed day-to-night collection. After four years of high-volume growth in handbags and accessories, Rebecca returned to her original love of apparel design and introduced a ready-to-wear collection in 2009. Rebecca Minkoff’s designs are a favorite for modern,trend-setting everyday women and celebrities alike.