Many people know Gloverall as a synonym for duffle coat. And that’s fair enough. After all, since its inception in 1951, the British brand has had a purist dedication to the coat, turning it from a sailor’s uniform into a fashion icon.
The brand started out by helping the government through buying surplus coats from the Royal Navy after World War II, and introducing them to a discerning civilian public for the first time. Soon after, the brand – then based near St Pauls in London – had to start making the hooded marvels from scratch when, after the release of movie The Cruel Sea, demand rocketed to unprecedented levels. Clearly on to a good thing, the company persisted and perfected the template: nowadays, it is a wool mix in classic beige with toggle fasteners, storm flap reinforcements and – maybe best of all – a Union Flag lining.
But like the very best experts, Gloverall’s dominant mastery of one field allows it licence to infiltrate others. Not that Gloverall roams too far. Its collection looks like an edit of the most iconic wool coats, with its similarly nautical reefer – boasting anchor buttons and hand-warmer pockets and melton wool construction – and the car coat, which boasts the classic Gloverall checked lining and perfects the Fifties outerwear style made to be worn over a jacket when driving an open top car.
Combining decades of design clout and authentically nuanced updating make Gloverall genuinely desirable.