Known for having the softest jeans in the industry, Genetic Denim are a premium denim company based in New York. Founded in 2006 by Scott Sartiano, Ali Fatourechi, and Shaun Hurley, this is one jeans company that is all about fashion and fit. The trio believes that the most crucial part of a pair of jeans is the top three inches - so, rather than covering up flaws with trick techniques, they instead concentrate on achieving the perfect fit. This focus has earned them a great number of fans, the likes of which include Sienna Miller, Diane Kruger and Jessica Biel.▼
(Sunglasses - Ray-Ban , Top - Lovers + Friends , Bag - Yves Saint Laurent , Belt - Isabel Marant , Denim - Genetic , Boots - Saint Laurent ) Not very spring appropriate, but I've been craving...
