Acne
Acne, which stands for ‘ambition to create novel expressions’, was launched in 1996 as a creative consultancy brand bridging the gap between arts, fashion, entertainment and technology. Shortly after, in 1997, creative director Jonny Johansson began to develop the company’s clothing line releasing a denim collection made up of 100 pairs of jeans. Acne has since broadened its collections creating effortlessly stylish designs that have secured its name as one of the hottest labels to come out of Sweden. This season head to Acne for silk shirts, skinny fit trousers, wedge boots and their iconic jackets.▼
