From Moschino’s Spring/Summer 2015 Barbie-inspired collection to the rise of Y2K fashion and the highly anticipated release of Greta Gerwig’s Barbie movie, the iconic doll is the underlying style muse of the decade. A gateway to 2022’s obsession with hot pink, the Barbie doll — along with the Barbiecore aesthetic — has developed an uncanny ability to shift retail trends: since pictures of a pink-clad Margot Robbie surfaced in June, searches for all things pink have skyrocketed 416%.

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