The Year in Fashion: How We Shopped in 2024
It's official, it has never been cooler to shop well and shop wisely. This year we've seen Lyst customers taking a highly considered, thoughtful approach to shopping; prioritising the brands and products that cater to their increasingly specific needs. When you shop fashion, you’re making micro-decisions at every step. Does it fit my style, my body, my budget, my values system? As the notion of what's relevant and aspirational has expanded, Lyst data shows we’re moving away from global macro-trends and hype, and towards more nuanced self-discovery and self-expression through shopping.
The most interesting patterns in this year's data reveal how shoppers are becoming more confident at shopping fashion online. With greater access to diverse fashion information and analysis, we’re now increasingly well-armed with both the inspiration and the vocab to search for exactly what we want… and Lyst is the place you’ll find it. From the normcore to the niche, 2024’s insights reveal that our relationship with fashion is evolving, and so is how we shop. So, what’s changed?
We’re influenced by pop culture.
Living chronically online helps Tiktok-famous trends take off. From powerful pop queens to the press tourdrobes of must-see movies, the worlds of fashion and pop culture have never been so relentlessly memeable and shoppable online, inspiring millions of searches this year.
We’re super shape specific.
We’ve seen a sharp rise in search terms related to specific cuts, shapes and models within a fashion category. In some cases a hero piece, like the Tabi, can drive a halo effect on searches for a style, but often it’s the cut or fit that leads the trend.
We’re detail obsessed.
Shoppers are researching which pieces feature small but mighty design details, calling out specific elements that really matter to them. With such an abundance of choice, these meaningful details are a great way for brands to stand out online.
We’re more mindful of materials.
This year fashion fans looked for textural pieces that felt special and high quality to the touch. Searches featuring specific materials surged, while interest in the term ‘soft’ saw a notable rise, reflecting a desire for tactile, elevated designs.
We’re smartening up.
A dramatic increase in demand for both men’s and women’s tailoring suggests we’ve all become ‘very demure’ this year. Brands at all price points have seen polished, elegant pieces trend up as shoppers look to smarten up their wardrobes.
We’re increasingly, uniquely ourselves.
In the age of the algorithm, you might think everyone wants to dress the same. In fact, nestled amongst the macro-data are the outliers and anomalies that prove truly personal style is alive and thriving. Finding pieces that speak to your own passions and personality is the surest way to stay ahead of the curve.