Brand Notes: Off-Duty Editor Edition
When it comes to discovering new brands, the pool of options can feel more like an ocean. An ever-changing, glittering horizon of choice and curiosity. Where does one start? How do we know if it fits the bill? Does it align with our personal style? Yes, the ocean of choice can certainly feel overwhelming — especially online. When we're not able to touch, feel, or see with our own eyes, we need another way to make sense of a brand at a glance. Enter perfumery.
Scent is the most evocative of the senses, and the language built around it — top, heart, base notes — has always been a way of describing something intangible in terms you can instantly picture and compare. A well-written scent description can sell a perfume sight and smell unseen, because it tells you exactly what you're getting before you commit — and the same could be said for brands. If you were to understand the key components that make up a brand’s style, you could hazard a pretty refined guess as to whether they would align with your own, even if you’d never heard of them before. Welcome to Brand Notes.
