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The Lyst Index

Wishlist Now And Save Yourself from Black Friday Regret

Published on November 5, 2026
Authored by Barbara Janeczek
LAUNCHMETRICS SPOTLIGHT
All products are hand-picked by our editorial team. We make a commission on the sale of these products.

There's something about Black Friday that makes even the most sensible shoppers lose all sense of reason. Suddenly, a 40% discount is enough to convince you that you absolutely need something you hadn't even considered buying five minutes earlier. Sounds familiar?

But here's a secret: the best Black Friday purchases aren't necessarily the biggest bargains. They're the pieces you've wanted for ages, finally at a price you can justify. And a little preparation can make all the difference.

LAUNCHMETRICS SPOTLIGHT

What to Wishlist

First things first, start with the pieces you already have your eye on. That bag you've been thinking about since fashion week, the coat you keep coming back to, or the boots you've almost bought on several occasions. If you've wanted something for months, chances are you won't regret buying it for less.

Bags are a particularly good place to start. They were the standout category on Lyst during last year's Black Friday shopping period, with sales up 13% year-on-year. Coach was a firm favorite, so if you've been eyeing a Tabby, consider this your reminder to add it to your wishlist.

It's also worth thinking beyond your usual shopping habits. Search for your favorite pieces on Lyst, compare similar styles across different brands and price points, and don't be afraid to wishlist something a little ambitious. There's no harm in dreaming.

$4,600
Gucci
Horsebit Web Leather-Trimmed Shearling Shoulder Bag - Black
From NET-A-PORTER
$890
De La Vali
X Olympia Exclusive Hilutite Crepe Jacket - Natural
From Moda Operandi
$445
De La Vali
X Olympia Exclusive Hilutite Crepe Hot Shorts - Natural
From Moda Operandi
$1,390
Paris Texas
Jane 60 Leather Knee Boots - Black
From NET-A-PORTER
$200
By Malene Birger
Cowilla Faux Fur Collar - Black
From Moda Operandi
$449
COS
Brushed Wool Maxi Coat - Natural
From COS
LAUNCHMETRICS SPOTLIGHT

When to Wishlist

Ideally, before the words Black Friday Sale start appearing in every subject line in your inbox.

Give yourself a little time to browse without the pressure of a countdown clock. Save the things that catch your eye on Lyst, then come back to your wishlist a few days later. Still thinking about that jacket? Keep it. Completely forgotten why you saved those shoes? You know what to do.

And don't wait until Black Friday itself to start paying attention. Last year's Lyst data showed shopping picking up earlier in the week, so it's worth having your favorites saved before the offers start rolling in.

A little price research doesn't hurt, either. With Lyst, you can compare offers from different retailers, which is particularly useful when everyone seems to be promising the best deal.

$1,150
Miu Miu
Striped Oversized Cotton Jersey T-Shirt - Blue
From Mytheresa
$1,850
Saint Laurent
Folie Crystal-Embellished Slingback Pumps - Black
From Mytheresa
$360
Agolde
Big Cuff Wide-Leg Jeans - Blue
From Mytheresa
$615
DeMellier
Stockholm Midi Leather Top-Handle Bag - Blue
From Mytheresa
$1,080
KHAITE
Vivien Leather Pumps - Natural
From Mytheresa
$390
Leset
Mia Checked Woven Shirt - Brown
From NET-A-PORTER
LAUNCHMETRICS SPOTLIGHT

Why Wishlist?

Nobody needs another impulse purchase gathering dust at the back of their wardrobe.

Having a wishlist means you can go into Black Friday with something resembling a plan. Rather than getting distracted by every discount, you can focus on the pieces you actually want.

There's also the small matter of finding the best price. The same bag might be available from several retailers, sometimes at very different prices. Lyst lets you compare your options in one place, and price-drop alerts mean you'll know when something you've saved gets cheaper.

And it turns out patience really can pay off. During last year's Cyber Week, 77% of saved items that shoppers went on to buy were on sale.

I'm not against a spontaneous purchase. Some of my favorite wardrobe additions have been happy accidents. But there's a particular satisfaction in finally buying something you've been thinking about for months, especially when you know you've got a good deal.

$1,200
COACH
Soft Empire Carryall Bag 48 - Brown
From COACH
$425
Apparis
Veste Bomber Iris En Fourrure Artificielle À Col Montant - Natural
From FARFETCH
$625
Nour Hammour
Cordovan Cashmere And Wool Hood - Black
From Mytheresa
Out of stock
$580
Ssstein
Striped Brushed-Knit Polo Shirt - Gray
From NET-A-PORTER
$380
Saint Laurent
Dove-Tone Earrings - Natural
From NET-A-PORTER
$640
TOTEME
Leopard-Print Brushed Alpaca-Blend Scarf - Brown
From NET-A-PORTER
⸺
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