IRO

Paris-based brand IRO was founded by brother duo Laurent and Arik Bitton in 2005. With a creative background in music, the talented pair decided to channel their experiences into a fashion label that represented a distinctive vintage feel. Offering laid-back dresses, loose-fit blouses, wrap jackets, shoes and accessories, the range is defined by a nonchalant, easy-chic handwriting. By combining great craftsmanship, attention to detail and fine fabrics, IRO continues to appeal to style-conscious men and women all over the world.