Y.R.U. is the latest creative brand taking American and the rest of the world by storm. Created in California, the footwear label provides an affordable and edgy street style to a new generation of individual thinkers. A portion of Y.R.U.'s proceeds are donated to a charity that helps gifted and financially-challenged youth follow their dreams. Y.R.U. sneakers offer a contemporary range of platform footwear. From studded high-tops to lace-up slip-ons, all the shoes are adorned with bright and colorful designs to ensure you stand out from the crowd.