Luxury Italian fashion house MaxMara was founded in 1951 by Achille Maramotti, a pioneer of the 'ready-to-wear' concept. The famed clothing label is world-renowned for its flattering and minimalistic shapes, and now has 2000 stores worldwide. Weekend by MaxMara is one of the brand's covetable collections, known as the off-duty diffusion line. Weekend by MaxMara jeans celebrate the label's signature aesthetic of highly wearable, modern clothing with clean lines. Denim will always be a closet staple and the well-fitted styles in the Weekend by MaxMara range are an investment that will see you from day to night.