The Under Armor brand first appeared in 1996 and is a label that is focused on producing foot wear and apparel that is designed to enhance athletic performance. The brand was established in order to research the perfect sports T-shirt, which would wick sweat from the body, regulate body temperate, as well as providing compression. Since that first design, Under Armor has gone on to develop numerous different lines that are technologically innovative and remain focused on that goal of making athletes better, while also looking great. The range of sweats from the brand includes hoodies and brawler pants, performance sweats and relaxed pullover sweatshirts in edgy designs. Color palettes are bright and prints appear regularly.