True Religion's Californian roots and authentic all-American style lend themselves to the label's denim designs. Founded in 2002 by Jeffrey Lubell, the brand's mission is to redefine premium denim with an emphasis on fit, quality and style. Superior-fitting denim, trend-led design and superb styling make their jeans coveted the world over. Synonymous with modernity and distinctive detailing, True Religion are recognized as an innovator of exceptional lifestyle branding and have expanded their range to include T-shirts, knitwear, jackets and dresses.
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