Beginning on a ski slope in Colarado, SmartWool is a brand with strong beliefs. One of those beliefs is that toes shouldn't have to be cold on such icy terrain, and thus a pair of Merino socks challenged convention and changed the way outdoorsy types dressed their feet. SmartWool isn't just about socks though 'for over 20 years the brand has been at the cutting-edge of Merino development, creating more intelligent and more capable products to cover heads, bodies and feet. Heading to warmer climes? SmartWool have that sorted too with this collection of women's SmartWool beachwear.