Now characterized by covetable ranges of ready-to-wear and swimwear, Shoshanna Lonstein Gruss's eponymous collection was launched in 1998 to fill the gap for beautiful clothing suited to certain body shapes. The brand remains the go-to name for supportive clothing that never sacrifices on sexiness or style. Shoshanna beachwear is perfectly suited to modish days at the beach or by the pool. Comfortable, abiding and flattering, each essential summer staple accentuates the female form for an alluring finish. Bright colors and prints lend themselves to a modish flair.