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Launched in 1975, Seafolly is the Australian beachwear brand that has become a byword for chic and directional swimwear, making it one of the biggest names in the market. With everything from practical swimsuits and one pieces, to bikinis, cover ups and beach accessories, the brand has become known for its on trend pieces that fuse vivid colors, statement prints and bold detailing with innovative design to create fresh and exciting collections. Look to the brand for everything from retro cut bikinis to kaftans and maxi dresses. Seafolly clothing is an edit of the season's must-have beachwear.