London-based label Ruifier offers a fresh, modern take on classic fine jewelry. Taking its name from the English word 'reify' 'to make an abstract idea concrete 'the label creates subtly unique, unconventional jewelry. Innovative concepts like 'kinetic jewelry technology' allow the jewels to move freely and securely within their setting. Today, the Ruifier jewelry collection boasts 18-karat rose gold, rubies, topaz, sapphires and tourmaline stones, with bold geometric shapes for an art deco-inspired finish. Rich, eye-catching colors and playful charms lend a youthful, creative feel to each exquisite piece.