Rip Curl was founded in 1969 and is an Australian brand that is all about board wear. The brand began as a manufacturer of surf boards but later moved into surf wear, such as wet suits, taking diving wetsuits and transforming them into designs for surfers. This surf-focused approach has been maintained throughout all the brand's products and the aesthetic doesn't deviate from board wear'as the brand's own marketing says 'surfing is who we are'. However, that doesn't mean that Rip Curl doesn't have appeal outside the surfing community, as many of the lines are very wearable off the beach. The accessories range, for example, includes watches that come in designs from heavy metal links through to smooth contemporary curves with neon faces. Wear them on your board or at your desk, they're versatile enough for both.