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Launched in 2009, Reformation is an eco-friendly label from designers Yael Aflalo and Chi Bui. The duo offer up 'killer clothes that don't kill the environment', with all clothing cut, sewn, fitted and photographed in their sustainable factory in downtown LA. Upcycled, repurposed and rescued, Reformation clothing is geared towards the eco-conscious with an eye for everything vintage. You'll find ultra-pretty, feminine dresses and separates in soft silhouettes, with retro-style prints and details for a standout finish.