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Founded in 2004 by lingerie-fanatic Emma Parka, Playful Promises is a London-based lingerie and swimwear label. Renowned for its vintage-inspired separates and retro influences, the brand uses a vivid color palette and bold prints to create bikinis, dresses, swimsuits and underwear. The collections of Playful Promises bikinis champion the use of innovative silhouettes, ruffle trims, quirky prints and bright colors. Update vacation wardrobes with Playful Promises bikinis, perfect for standing out from the crowd.