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Playful Promises was founded in 2004, and is the brainchild of founder Emma Parker, who dreamed up the label ten years earlier. Playful Promises blends its corsets, bras and panties, alongside quirky gifts and their beachwear. The beachwear consists of swimsuits, bikini separates, bandeau tops, beach dresses, kimonos and crop tops. The details of the latest collection takes the light and airy feel of the label and applies it to the clothing via use of lace overlays, frill detailing and a variety of print patterns 'from tropical to kaleidoscope.