Ever since an athletics coach at a US college in the 50s first started creating his own innovative footwear to improve his athletes' performance, Nike shoes have been at the forefront of sports apparel and footwear. Continuing with this innovative approach, Nike now uses the latest technologies to create game-changing footwear, designed to give the best performance possible. But you don't have to be the sporting type to wear these shoes as the brand combines this approach with high fashion designs to create the ultimate in footwear that's favoured by athletes, celebrities and customers the world over.